Thursday, January 15, 2009

ISPs Injecting Their Content Into Websites

ISPs Injecting Their Content Into Websites - Rogers tests new cap warning system, raises neutrality alarms... -

A collegue sent me this article. I suggests that Rogers has aquired a technology that allows them to modify traffic being downloaded by their clients to include a frame that has their DSL bandwidth information at the top of the browser.
I think this may be another technology led 'feature' that has not passed muster with the needs of their clients. Overall, I think I am fundamentally opposed to this type of activity simply because it has the potential to impact the intended message by the website author albeit without malicious intent by Rogers.
That said, website authors have always had to deal with new technologies impacting the message, but I think this one falls outside the control of the author.
If this is a fine service for Rogers customers that they want, why not have an opt-in that allows them to run a little app in their system tray or something.
No, I would say that this move has little to do with the needs and wishes of their clients, but more to do with an internal issue at Rogers that they are trying to solve.

1 comment:

Doooh_head said...

I beleive the issue for Rogers is that alot of their customers have opted in for paperless billing, so that combined with not wanting to have to contact their customers by phone (I mean how archaic!) and that people don't generally respond to emails about billing etc, there was no other way to inform them of their account status, or so they think. Don't get me wrong, I'm against such things too, but I can kind of understand why they might want to investigate such abilities. If I were to ever receive such an intrusion on any web page that I happened to be surfing I would switch ISP's as fast as possible. Its the same as the whole "bandwidth shaping" issue that ISP's like Eastlink actually do. It all shouldn't happen. Encrypt everything!