Friday, June 4, 2010

Media: You’re not the client, you’re the product…

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I had a conversation with my wife the other day about the fact that she had recently renewed her subscription to one of the magazines that stack up in our bathroom.  What was interesting was that she found that she could go on-line and read the exact same content without paying anything for it.  She looked at it and wondered how the magazine could afford to do this…

The answer is simple in my mind…you (the reader) aren’t the client…the subscription fee is something you pay enable the publisher to produce the medium so that they can send you all those ads.  The content around the ads…well, that’s the fertilizer for the garden (yes, the reader is the garden) The guys that pay for those ads…that’s the client.  Just think, my cost to distribute over the internet is very small, I can now send you ads ALL THE TIME, think of how much I can sell that for to my client.

Makes me think that the message is the medium…not the other way around.

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